Product Management Books« Back to Marketing |
 Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing
Brian Lawley - Happy About
ISBN 1600050794 - ISBN-13 9781600050794
Paperback 104 pages, 2007
$19.95 List - Compare Prices Now
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 Product Strategy for High Technology Companies
Michael E. McGrath - McGraw-Hill
ISBN 0071362460 - ISBN-13 9780071362467
Hardcover 400 pages, 2nd Edition 2000
$49.95 List - Compare Prices Now
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 IdeaSpotting: How to Find Your Next Great Idea
Sam Harrison - How
ISBN 1581808003 - ISBN-13 9781581808001
Paperback 256 pages, 2006
$14.99 List - Compare Prices Now
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 Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
l - Wiley
ISBN 0471690163 - ISBN-13 9780471690160
Hardcover 352 pages, 1 Edition 2005
$35.00 List - Compare Prices Now
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 Lovemarks: The Future Beyond Brands
Kevin Roberts - powerHouse Books
ISBN 157687270X - ISBN-13 9781576872703
Hardcover 248 pages, Revised Edition 2005
$27.50 List - Compare Prices Now
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 The Fall of Advertising and the Rise of PR
Al Ries, Laura Ries - Collins Business
ISBN 0060081996 - ISBN-13 9780060081997
Paperback 320 pages, 2004
$14.95 List - Compare Prices Now
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 Sales and Marketing the Six Sigma Way
No author information available - Kaplan Business
ISBN 1419521500 - ISBN-13 9781419521508
Hardcover 298 pages, 2006
$27.00 List - Compare Prices Now
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 Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
James D. Lenskold - McGraw-Hill
ISBN 0071413634 - ISBN-13 9780071413633
Hardcover 256 pages, 1 Edition 2003
$39.95 List - Compare Prices Now
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 A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
Scott Bedbury, Stephen Fenichell - Penguin (Non-Classics)
ISBN 0142001902 - ISBN-13 9780142001905
Paperback 240 pages, 2003
$16.00 List - Compare Prices Now
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 The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management
Linda Gorchels - McGraw-Hill
ISBN 0071410597 - ISBN-13 9780071410595
Paperback 228 pages, 1 Edition 2003
$29.95 List - Compare Prices Now
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